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Over ten years ago Ideation research group delivered a comprehensive paper “TRIZ Beyond Technology: The theory and practice of applying TRIZ to non-technical areas”[1]. The paper included available at that time theoretical base for applying TRIZ to solve problems in business, management, marketing, organizational development, education, arts, etc. Since then, the work has been continued; the proposed paper is going to address the new findings in non-technical applications of TRIZ, in particular:

·        Non-linear net-like relationships in evolution of complex social systems (organizations, enterprises, etc.).

·        Interactions between general and specific evolutionary patterns in social systems

·        Self-organized criticality and organizational crises

·         Co-evolution of business and technological aspects and their optimization

·        Analysis of a company evolution along its S-curve based on 26 specific parameters and formulating directions for business improvement.

·        Evaluation of a company’s intellectual property based on 36 specific parameters and formulating directions for its enhancement.

·        Applying multiple knowledge bases for addressing problems of business and IP improvement.

·        Strategic management targeting achievement of organizational vision and mission.

The paper will also include the main analytical processes and practical recommendations on conducting TRIZ business analysis. 

[1] Zlotin, Boris, Alla Zusman, Len Kaplan, Svetlana Visnepolschi, Vladimir Proseanic and Sergey Malkin.  TRIZ beyond Technology.  The theory and practice of applying TRIZ to non-technical areas.  Proceedings of TRIZCON 2000, pp. 135-176.

Photo of Boris ZlotinMr. Zlotin received his MS in electrical engineering from St. Petersburg Polytechnic University, Russia. He has over 30 years of experience in TRIZ and is widely recognized in the TRIZ community and considered one of the foremost theorists and TRIZ scientists in the world today. He is responsible for the majority of the advances made to the methodology to date. He facilitated solving of thousands of various problems, is the author or co-author of 15 books on TRIZ and several patents and has conducted numerous seminars, workshops, and lectures. He is the Chief scientist and VP at Ideation International Inc.

Photo of Alla ZusmanMs. Zusman received her MS in radio physics from St. Petersburg Polytechnic University, Russia. She has over 14 years of experience in corporate R&D and over 25 years of experience as a TRIZ expert with patent education.  She is one of the main contributors to the development of TRIZ applications--specifically to ARIZ, the patterns of systems evolution, AFD and DE methodology, and the TRIZSoft® family of software. She is the author or co-author of 14 books on TRIZ and several patents and has conducted numerous seminars, workshops, and lectures. She is the Director of TRIZ products development at Ideation International Inc.


Inside TRIZ

Case Studies From A Breakthrough Innovation

Inside TRIZ
Photo of Darrell MannMarch 2012
Darrell Mann
Case Studies From A Breakthrough Innovation
"Starting in August 2004, the Hong Kong government began sponsoring a deployment of TRIZ to a cluster of eight local companies. Over the course of the next 15 months, each company was invited to assemble a team of between 5 and 8 engineers and designers each of whom would be exposed to a series of six three-day TRIZ education and utilization sessions. The aims of the program were for each company to realize new products, patents and tangible financial benefits, and to measure the extent to which TRIZ allowed companies to accelerate their rate of innovation. This paper describes a collection of some of the success stories emerging from the program."

TRIZ Features

Alexander Selutsky

TRIZ Feature

Alexander Selyutsky - a key figure in the history of TRIZ!

Alexander Selyutsky

Selyutsky Alexander Borisovich was born April 6, 1933 to an intelligent Jewish family residing in Leningrad. During the World War II the plant where his father was working was evacuated to the Urals, and the family (the parents and Alexander) moved to Chelyabinsk. Here, Alexander graduated from high school. He wanted to go to a military school, but didn’t pass vision test and entered the Chelyabinsk Polytechnic Institute. In his first year he was forced to learn boxing (because of frequent anti-Semitic attacks) and became a Komsomol activist.

After graduation, he was sent to Petrozavodsk Onega tractor plant, where he worked as a designer. He continued leading a very active social life, organized and led voluntary militia patrolling the streets of the city because the situation was very criminal. In the search for more satisfying work he became interested in patenting, completed appropriate courses and became a patent agent.

In 1960, Alexander married Dolly Naumovna Audleys, and had a daughter Alla in 1961. The same year G.S Altshuller published a book " “Learn how to invent"[1] . After reading this book in 1965 Selyutsky wrote a letter to Altshuller. This letter started their acquaintance by correspondence. Since then, Alexander became one of the most dedicated Altshuller’s disciples and an active promoter of the emerging new science.

They finally met in 1968 in Dzintary (near Riga), at the seminar organized by the Central Board of VOIR (state leading inventors’ and innovators’ society) that invited Altshuller and several of his associates. It was the first time that Alexander and others got a chance to work under the direct guidance of Altshuller and to learn from him. Later, in 1983, Alexander participated as one of the instructors in the seminar conducted by G.S. Altshuller in Moscow at the Institute for continuous education for chemical and petroleum industries.

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