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During TRIZCON 2007 several in the TRIZ community met under the leadership of Wes Perusek, Altshuller Institute Educational Advisor, with the general objective of setting a direction for integrating TRIZ in the educational system in the United States. Following the conference, Malkin and Halliburton began work on a product to deliver TRIZ principles in a simplified form for use with middle and high school students.  The initial result, the Guided Brainstorming Toolkit™ web-book, was presented to teachers and interested parties during a pre-conference workshop at TRIZCON 2008 in Kent, Ohio. The work has since gone through two iterations of implementation, field-testing, and revision. The Invention Road™ web-book now meets the initial objectives to provide a product that:
·       Introduces some of the basic concepts of TRIZ,
·       Makes a connection to an area of the school curriculum that emphasizes invention, innovation, and design,
·       Is easy for middle and high school teachers and students to use on-line, and
·       Can be applied and learned in a very brief amount of time.

The products and results of the field tests will be reported along with directions for future development.

Sergey Malkin

Photo of Sergey MalkinSergey Malkin VP-Technology, Pretium Consulting Services, LLC is a well-know TRIZ Expert, trained by the method’s founder, Genrich Altshuller and has more than 23 years experience of TRIZ application. He has held positions of Director of Software Development, Ideation International Inc.; CEO, Private Enterprise Eurotecton; VP TRIZ&VE, Foton Corp. Sergey holds a MSEE from Sevastopol University and an MBA from Simferopol Business School.

 Photo of Cal HalliburtonCal Halliburton

Cal Halliburton has three decades of experience teaching, consulting, training, and delivering seminars on a variety of creative methods of teaching and learning. He currently devotes his time to preparing teaching and learning materials for the Theory of Constraints (TOC) and the Theory of Inventive Problem Solving (TRIZ).  He is a certified TOC JONAH and TRIZ Practitioner, holds B.S. and M.S. degrees from Iowa State University, and owns an educational and consulting services company, Halliburton Associates, LLC.

Inside TRIZ

Case Studies From A Breakthrough Innovation

Inside TRIZ
Photo of Darrell MannMarch 2012
Darrell Mann
Case Studies From A Breakthrough Innovation
"Starting in August 2004, the Hong Kong government began sponsoring a deployment of TRIZ to a cluster of eight local companies. Over the course of the next 15 months, each company was invited to assemble a team of between 5 and 8 engineers and designers each of whom would be exposed to a series of six three-day TRIZ education and utilization sessions. The aims of the program were for each company to realize new products, patents and tangible financial benefits, and to measure the extent to which TRIZ allowed companies to accelerate their rate of innovation. This paper describes a collection of some of the success stories emerging from the program."

TRIZ Features

Alexander Selutsky

TRIZ Feature

Alexander Selyutsky - a key figure in the history of TRIZ!

Alexander Selyutsky

Selyutsky Alexander Borisovich was born April 6, 1933 to an intelligent Jewish family residing in Leningrad. During the World War II the plant where his father was working was evacuated to the Urals, and the family (the parents and Alexander) moved to Chelyabinsk. Here, Alexander graduated from high school. He wanted to go to a military school, but didn’t pass vision test and entered the Chelyabinsk Polytechnic Institute. In his first year he was forced to learn boxing (because of frequent anti-Semitic attacks) and became a Komsomol activist.

After graduation, he was sent to Petrozavodsk Onega tractor plant, where he worked as a designer. He continued leading a very active social life, organized and led voluntary militia patrolling the streets of the city because the situation was very criminal. In the search for more satisfying work he became interested in patenting, completed appropriate courses and became a patent agent.

In 1960, Alexander married Dolly Naumovna Audleys, and had a daughter Alla in 1961. The same year G.S Altshuller published a book " “Learn how to invent"[1] . After reading this book in 1965 Selyutsky wrote a letter to Altshuller. This letter started their acquaintance by correspondence. Since then, Alexander became one of the most dedicated Altshuller’s disciples and an active promoter of the emerging new science.

They finally met in 1968 in Dzintary (near Riga), at the seminar organized by the Central Board of VOIR (state leading inventors’ and innovators’ society) that invited Altshuller and several of his associates. It was the first time that Alexander and others got a chance to work under the direct guidance of Altshuller and to learn from him. Later, in 1983, Alexander participated as one of the instructors in the seminar conducted by G.S. Altshuller in Moscow at the Institute for continuous education for chemical and petroleum industries.

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