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The original TRIZ 40 Principles have been validated in a large number of application areas including software, chemical engineering, architecture, and many other fields. One area of current emphasis in a number of product and system design areas is the science of human factors ergonimics. This refers to dealing with issues relating to how humans interact with equipment and machinery, their workplace, and products. As our population ages, this issue becomes even more important as it becomes more dificult for the elderly to turn switches and knobs, see normal signs, and interface with electronic gadgets and hardware that exist in many homes and work environments today.
This talk will review a 40 Principles table constructed for Human Factors and review a number of examples illustrating the application of TRIZ principles to this area.

Jack Hipple is Principal with Innovation-TRIZ, an innovation consulting firm specializing in TRIZ training, problem solving workshops, and organizational innovation assessments. Jack is a chemical engineer from Carnegie Mellon University and spent 30 years in the chemical industry prior to becoming involved with TRIZ. He was the Director of Global Chemical Engineering R&D and the Disocvery Research Director for Dow Chemical until 1993. Following his career with Dow, he was a project manager for the National Center for Manufacturing Science, Product Manager for Ansell Edmont, and aerogel project manager for Cabot Corporation. Jack served as New Business Develoment Manager for Ideation International and Idea Connections prior to forming Innovation-TRIZ in 1999.
Jack is the TRIZ instructor for both the American Institure of Chemical Engineers and the American Society of Mechanical Engineers. He has run numerous workshops for the World Future Society as well as ASTD and PDMAchapters. He has made many presentations to the Altshuller Instutute, the European TRIZ Association, and the Fluid Products Distributors Association, as well as authoring articles for the TRIZ Journal, Chemical Engineering Progress, Chemical Innovation, World Futures Quarterly, Creativty and Innovation Management, Leaders in Action, Research-Technology Management, and Family and Community Health. He has pioneered the application of TRIZ in the US for clients in the areas of personnel and management.
In addition to his experience with TRIZ, he is certified in DeBono Lateral Thinking and Six Hats methodologies as well as MBTI and Kirton KAI style and innovation assessments.

Inside TRIZ

Case Studies From A Breakthrough Innovation

Inside TRIZ
Photo of Darrell MannMarch 2012
Darrell Mann
Case Studies From A Breakthrough Innovation
"Starting in August 2004, the Hong Kong government began sponsoring a deployment of TRIZ to a cluster of eight local companies. Over the course of the next 15 months, each company was invited to assemble a team of between 5 and 8 engineers and designers each of whom would be exposed to a series of six three-day TRIZ education and utilization sessions. The aims of the program were for each company to realize new products, patents and tangible financial benefits, and to measure the extent to which TRIZ allowed companies to accelerate their rate of innovation. This paper describes a collection of some of the success stories emerging from the program."

TRIZ Features

Alexander Selutsky

TRIZ Feature

Alexander Selyutsky - a key figure in the history of TRIZ!

Alexander Selyutsky

Selyutsky Alexander Borisovich was born April 6, 1933 to an intelligent Jewish family residing in Leningrad. During the World War II the plant where his father was working was evacuated to the Urals, and the family (the parents and Alexander) moved to Chelyabinsk. Here, Alexander graduated from high school. He wanted to go to a military school, but didn’t pass vision test and entered the Chelyabinsk Polytechnic Institute. In his first year he was forced to learn boxing (because of frequent anti-Semitic attacks) and became a Komsomol activist.

After graduation, he was sent to Petrozavodsk Onega tractor plant, where he worked as a designer. He continued leading a very active social life, organized and led voluntary militia patrolling the streets of the city because the situation was very criminal. In the search for more satisfying work he became interested in patenting, completed appropriate courses and became a patent agent.

In 1960, Alexander married Dolly Naumovna Audleys, and had a daughter Alla in 1961. The same year G.S Altshuller published a book " “Learn how to invent"[1] . After reading this book in 1965 Selyutsky wrote a letter to Altshuller. This letter started their acquaintance by correspondence. Since then, Alexander became one of the most dedicated Altshuller’s disciples and an active promoter of the emerging new science.

They finally met in 1968 in Dzintary (near Riga), at the seminar organized by the Central Board of VOIR (state leading inventors’ and innovators’ society) that invited Altshuller and several of his associates. It was the first time that Alexander and others got a chance to work under the direct guidance of Altshuller and to learn from him. Later, in 1983, Alexander participated as one of the instructors in the seminar conducted by G.S. Altshuller in Moscow at the Institute for continuous education for chemical and petroleum industries.

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