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One of the things that makes TRIZ so powerful is that it has grown to encapsulate a high level philosophical view of the world. In this regard, TRIZ is not unique. This paper will examine two other meta-level worldviews in order to explore some of their similarities and differences with TRIZ. The first of the two is the ‘Metaphysics of Quality’ originated by best-selling author of ‘Zen and the Art of Motorcycle Maintenance’ and ‘Lila: An Inquiry Into Morals’ Robert M Pirsig; the second is the (currently rather less well known) Fundamental Design Method (FDM) developed over the course of a forty period from the 1950s to the 1990s by Edward Matchett.

In describing Pirsig’s concept of Dynamic Quality and Matchett’s ‘5M’ equation and the concept of ‘Making Media plus Matter Meaningful in the Moment’, the paper suggests that even though neither appears at first glance to be compatible with high-level TRIZ concepts like Ideality, Contradiction and System Completeness, it is in fact possible to construct a model consistent with and containing all three.

Of particular interest to the TRIZ community, the paper sets out to detail this new model. In so doing highlight important concepts and ideas that are not presently found within the TRIZ framework are revealed that should enable considerable enhancement to the way TRIZ should be viewed and, more importantly, used.

Darrell Mann
Director, Systematic Innovation Ltd, UK
Phone: +44 (1275) 337500
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Following a fifteen year spell working in aerospace R&D, since 1995, Darrell has researched, taught and consulted in the field of innovation. With over 600 systematic innovation-related papers, patents and articles to his name he is now one of the most widely published authors on the innovation subject in the world. Darrell consults with a range of government bodies, MNCs and corporations around the world. Averaging around 25 days per month on the road, Darrell has an average velocity of 30mph and an average altitude of around 200 feet.

Inside TRIZ

Case Studies From A Breakthrough Innovation

Inside TRIZ
Photo of Darrell MannMarch 2012
Darrell Mann
Case Studies From A Breakthrough Innovation
"Starting in August 2004, the Hong Kong government began sponsoring a deployment of TRIZ to a cluster of eight local companies. Over the course of the next 15 months, each company was invited to assemble a team of between 5 and 8 engineers and designers each of whom would be exposed to a series of six three-day TRIZ education and utilization sessions. The aims of the program were for each company to realize new products, patents and tangible financial benefits, and to measure the extent to which TRIZ allowed companies to accelerate their rate of innovation. This paper describes a collection of some of the success stories emerging from the program."

TRIZ Features

Alexander Selutsky

TRIZ Feature

Alexander Selyutsky - a key figure in the history of TRIZ!

Alexander Selyutsky

Selyutsky Alexander Borisovich was born April 6, 1933 to an intelligent Jewish family residing in Leningrad. During the World War II the plant where his father was working was evacuated to the Urals, and the family (the parents and Alexander) moved to Chelyabinsk. Here, Alexander graduated from high school. He wanted to go to a military school, but didn’t pass vision test and entered the Chelyabinsk Polytechnic Institute. In his first year he was forced to learn boxing (because of frequent anti-Semitic attacks) and became a Komsomol activist.

After graduation, he was sent to Petrozavodsk Onega tractor plant, where he worked as a designer. He continued leading a very active social life, organized and led voluntary militia patrolling the streets of the city because the situation was very criminal. In the search for more satisfying work he became interested in patenting, completed appropriate courses and became a patent agent.

In 1960, Alexander married Dolly Naumovna Audleys, and had a daughter Alla in 1961. The same year G.S Altshuller published a book " “Learn how to invent"[1] . After reading this book in 1965 Selyutsky wrote a letter to Altshuller. This letter started their acquaintance by correspondence. Since then, Alexander became one of the most dedicated Altshuller’s disciples and an active promoter of the emerging new science.

They finally met in 1968 in Dzintary (near Riga), at the seminar organized by the Central Board of VOIR (state leading inventors’ and innovators’ society) that invited Altshuller and several of his associates. It was the first time that Alexander and others got a chance to work under the direct guidance of Altshuller and to learn from him. Later, in 1983, Alexander participated as one of the instructors in the seminar conducted by G.S. Altshuller in Moscow at the Institute for continuous education for chemical and petroleum industries.

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