TRIZ instructors are often hindered by the inability to use examples from client project work, as in most cases, work is covered by confidentiality agreements. Simplifying and “sanitizing” these case studies often results in loss of their richness and training value. In addition, these sophisticated projects are often a level above introductory training needs. There are several classical examples used by TRIZ instructors that many trainees have seen before.
The Skymall™ catalog, seen in the back seat holder of any airplane being flown today, contains many product examples that illustrate virtually all of the basic TRIZ principles. Though it is unlikely that many of the products in this catalog were invented or developed with TRIZ, it provides numerous examples that can be used in many different ways during a training session. The use of actual product examples that students can readily relate to is a real advantage in explaining the basic TRIZ principles.This presentation will review many of these examples and show how they can be used to add real world examples of TRIZ concepts. A few of these examples include the Space Bag™, extended extension cords, and video pens.
Jack Hipple is Principal with TRIZ and Engineering Training Services LLC in Tampa, FL. He has been a TRIZ practitioner for 10 years and teaches a 3 day introductory TRIZ class for the American Institute of Chemical Engineers and the American Society of Mechanical Engineers. His industrial consulting and training clients include S.C. Johnson, Lockheed Martin, Siemens, Boeing, Corning, Gelita, Little Caesars Pizza, MEDRAD, Honeywell, ITW, and others. He has given numerous presentations to the European TRIZ Association, the Mexican TRIZ Association, PDMA and ASQ chapters, the American Creativity Association, the Institute for International Research, the World Future Society, and the INPEX innovation conference. He also teaches introductory chemical engineering for the American Institute of Chemical Engineers and the American Society of Mechanical Engineers. He has served as chair of AIChE’s Management Division and was recently elected to the Board of Directors of AIChE. Jack has a BSChE from Carnegie Mellon University and has 30 years of experience in the chemical industry including Director of Corporate Chemical Engineering R&D and Discovery R&D for Dow Chemical. He is on the advisory board for the chemical engineering department at the University of South Florida. He is also the author of The Ideal Result: What It Is and How to Achieve It, Springer (8/1/12), a soon to be published introductory book on TRIZ.