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Jack Hipple


Photo of Jack HippleTRIZ instructors are often hindered by the inability to use examples from client project work, as in most cases, work is covered by confidentiality agreements.  Simplifying and “sanitizing” these case studies often results in loss of their richness and training value. In addition, these sophisticated projects are often a level above introductory training needs.  There are several classical examples used by TRIZ instructors that many trainees have seen before.

The Skymall catalog, seen in the back seat holder of any airplane being flown today, contains many product examples that illustrate virtually all of the basic TRIZ principles. Though it is unlikely that many of the products in this catalog were invented or developed with TRIZ, it provides numerous examples that can be used in many different ways during a training session.  The use of actual product examples that students can readily relate to is a real advantage in explaining the basic TRIZ principles.This presentation will review many of these examples and show how they can be used to add real world examples of TRIZ concepts. A few of these examples include the Space Bag, extended extension cords, and video pens.



ImageJack Hipple is Principal with TRIZ and Engineering Training Services LLC in Tampa, FL. He has been a TRIZ practitioner for 10 years and teaches a 3 day introductory TRIZ class for the American Institute of Chemical Engineers and the American Society of Mechanical Engineers. His industrial consulting and training clients include S.C. Johnson, Lockheed Martin, Siemens, Boeing, Corning, Gelita, Little Caesars Pizza, MEDRAD, Honeywell, ITW, and others.  He has given numerous presentations to the European TRIZ Association, the Mexican TRIZ Association, PDMA and ASQ chapters, the American Creativity Association, the Institute for International Research, the World Future Society, and the INPEX innovation conference. He also teaches introductory chemical engineering for the American Institute of Chemical Engineers and the American Society of Mechanical Engineers. He has served as chair of AIChE’s Management Division and was recently elected to the Board of Directors of AIChE.  Jack has a BSChE from Carnegie Mellon University and has 30 years of experience in the chemical industry including Director of Corporate Chemical Engineering R&D and Discovery R&D for Dow Chemical. He is on the advisory board for the chemical engineering department at the University of South Florida. He is also the author of The Ideal Result: What It Is and How to Achieve It, Springer (8/1/12), a soon to be published introductory book on TRIZ.

Inside TRIZ

Case Studies From A Breakthrough Innovation

Inside TRIZ
Photo of Darrell MannMarch 2012
Darrell Mann
Case Studies From A Breakthrough Innovation
"Starting in August 2004, the Hong Kong government began sponsoring a deployment of TRIZ to a cluster of eight local companies. Over the course of the next 15 months, each company was invited to assemble a team of between 5 and 8 engineers and designers each of whom would be exposed to a series of six three-day TRIZ education and utilization sessions. The aims of the program were for each company to realize new products, patents and tangible financial benefits, and to measure the extent to which TRIZ allowed companies to accelerate their rate of innovation. This paper describes a collection of some of the success stories emerging from the program."

TRIZ Features

Alexander Selutsky

TRIZ Feature

Alexander Selyutsky - a key figure in the history of TRIZ!

Alexander Selyutsky

Selyutsky Alexander Borisovich was born April 6, 1933 to an intelligent Jewish family residing in Leningrad. During the World War II the plant where his father was working was evacuated to the Urals, and the family (the parents and Alexander) moved to Chelyabinsk. Here, Alexander graduated from high school. He wanted to go to a military school, but didn’t pass vision test and entered the Chelyabinsk Polytechnic Institute. In his first year he was forced to learn boxing (because of frequent anti-Semitic attacks) and became a Komsomol activist.

After graduation, he was sent to Petrozavodsk Onega tractor plant, where he worked as a designer. He continued leading a very active social life, organized and led voluntary militia patrolling the streets of the city because the situation was very criminal. In the search for more satisfying work he became interested in patenting, completed appropriate courses and became a patent agent.

In 1960, Alexander married Dolly Naumovna Audleys, and had a daughter Alla in 1961. The same year G.S Altshuller published a book " “Learn how to invent"[1] . After reading this book in 1965 Selyutsky wrote a letter to Altshuller. This letter started their acquaintance by correspondence. Since then, Alexander became one of the most dedicated Altshuller’s disciples and an active promoter of the emerging new science.

They finally met in 1968 in Dzintary (near Riga), at the seminar organized by the Central Board of VOIR (state leading inventors’ and innovators’ society) that invited Altshuller and several of his associates. It was the first time that Alexander and others got a chance to work under the direct guidance of Altshuller and to learn from him. Later, in 1983, Alexander participated as one of the instructors in the seminar conducted by G.S. Altshuller in Moscow at the Institute for continuous education for chemical and petroleum industries.

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