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Intel Corp. Wireless Power System Improvement

- Su-Field Analysis Application


This case study represents a real world application of TRIZ in the personal electronics space.  In 2010 Intel Labs in Seattle Washington requested consultation for the purpose of improving the effectiveness of their operational wireless power system.  This case study will discuss the background to, and the boundary conditions of, the study as well as the problem modeling and solution generation tools utilized in the project.  More specifically, the case study will show how Su-Field modeling can be extracted from a system Functional Model and demonstrated how the resulting Standard Inventive Solution application can created a term structured roadmap of solution concepts. 


Dave Conley 2David Conley received his BS of Nuclear Engineering from Texas A&M University and his Masters of Finance from the University of New Mexico. As an US Air Force Officer he performed plasma physics and space nuclear propulsion research and served at Los Alamos and Brookhaven National Laboratories and on NASA’s Nuclear Safety Review Panel. His private sector experience includes Johnson and Johnson, Philips Semiconductor and Intel Corporation. Employed at Intel Corporation from 1995 until 2012 David held a variety of engineering and management roles including the Chair of the Technology Manufacturing Group’s Theory of Inventive Problem Solving (TRIZ) program and was also the President of Intel’s International TRIZ Association Corporate Chapter. David is now a private consultant in the discipline of systematic innovation providing training and project support for clients worldwide. Certified as a Level 4 TRIZ Specialist by the International TRIZ Association (MATRIZ), David’s contributions to the field of systematic innovation include: technical, business and computational system development, improvement and problem solving, methodology development and training, program integration and serving on the Executive Board and the Certification Committee of the US based Altshuller Institute for TRIZ Studies. Further, he has executed TRIZ analyses and projects across a wide variety of industries and disciplines and has supported the execution of hundreds of student problems associated with his TRIZ training sessions. David has broad international business and engineering experience and lives in New Mexico, USA with his wife and three sons.

Inside TRIZ

Case Studies From A Breakthrough Innovation

Inside TRIZ
Photo of Darrell MannMarch 2012
Darrell Mann
Case Studies From A Breakthrough Innovation
"Starting in August 2004, the Hong Kong government began sponsoring a deployment of TRIZ to a cluster of eight local companies. Over the course of the next 15 months, each company was invited to assemble a team of between 5 and 8 engineers and designers each of whom would be exposed to a series of six three-day TRIZ education and utilization sessions. The aims of the program were for each company to realize new products, patents and tangible financial benefits, and to measure the extent to which TRIZ allowed companies to accelerate their rate of innovation. This paper describes a collection of some of the success stories emerging from the program."

TRIZ Features

Alexander Selutsky

TRIZ Feature

Alexander Selyutsky - a key figure in the history of TRIZ!

Alexander Selyutsky

Selyutsky Alexander Borisovich was born April 6, 1933 to an intelligent Jewish family residing in Leningrad. During the World War II the plant where his father was working was evacuated to the Urals, and the family (the parents and Alexander) moved to Chelyabinsk. Here, Alexander graduated from high school. He wanted to go to a military school, but didn’t pass vision test and entered the Chelyabinsk Polytechnic Institute. In his first year he was forced to learn boxing (because of frequent anti-Semitic attacks) and became a Komsomol activist.

After graduation, he was sent to Petrozavodsk Onega tractor plant, where he worked as a designer. He continued leading a very active social life, organized and led voluntary militia patrolling the streets of the city because the situation was very criminal. In the search for more satisfying work he became interested in patenting, completed appropriate courses and became a patent agent.

In 1960, Alexander married Dolly Naumovna Audleys, and had a daughter Alla in 1961. The same year G.S Altshuller published a book " “Learn how to invent"[1] . After reading this book in 1965 Selyutsky wrote a letter to Altshuller. This letter started their acquaintance by correspondence. Since then, Alexander became one of the most dedicated Altshuller’s disciples and an active promoter of the emerging new science.

They finally met in 1968 in Dzintary (near Riga), at the seminar organized by the Central Board of VOIR (state leading inventors’ and innovators’ society) that invited Altshuller and several of his associates. It was the first time that Alexander and others got a chance to work under the direct guidance of Altshuller and to learn from him. Later, in 1983, Alexander participated as one of the instructors in the seminar conducted by G.S. Altshuller in Moscow at the Institute for continuous education for chemical and petroleum industries.

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