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The Creative Application of de Bono Methods in the Manufacturing Sector with a Focus on Company Wide Innovation
 
Jean Angus and James P. (Pat) Carlisle
 
The mantra of innovation is everywhere. Innovate or die, innovate or evaporate. Many have said the ‘new normal’ forms its basis in innovation. More and more resources are being funneled toward the ‘innovation effort.’ But we all know that innovation is more than simply trying harder, more than simply trying to find the right creative people to put in the right slot. Innovation is much more about having a learnable, systematic creative process -where we produce higher ownership and participation, and where we more fully actualize your capacity to be innovative and think creatively on demand. And we will show how the de Bono tools act as complementary support to the TRIZ process. This session provides a basic overview and introduction to the work of Dr. Edward de Bono and his powerful creative thinking tool set and how they are being applied at Saint-Gobain Performance Plastics. Included will be a basic introduction to the de Bono technology Six Thinking Hats and Lateral Thinking followed by an introduction to the Innovation Process developed at Saint-Gobain and the practical application of de Bono toward their innovation needs. We will conclude our session with a hands-on experience of using the de Bono methods on a practical innovation need.
 

Inside TRIZ

Case Studies From A Breakthrough Innovation

Inside TRIZ
 
Photo of Darrell MannMarch 2012
 
Darrell Mann
 
Case Studies From A Breakthrough Innovation
 
"Starting in August 2004, the Hong Kong government began sponsoring a deployment of TRIZ to a cluster of eight local companies. Over the course of the next 15 months, each company was invited to assemble a team of between 5 and 8 engineers and designers each of whom would be exposed to a series of six three-day TRIZ education and utilization sessions. The aims of the program were for each company to realize new products, patents and tangible financial benefits, and to measure the extent to which TRIZ allowed companies to accelerate their rate of innovation. This paper describes a collection of some of the success stories emerging from the program."
 
 

TRIZ Features

Alexander Selutsky

TRIZ Feature

Alexander Selyutsky - a key figure in the history of TRIZ!

Alexander Selyutsky

Selyutsky Alexander Borisovich was born April 6, 1933 to an intelligent Jewish family residing in Leningrad. During the World War II the plant where his father was working was evacuated to the Urals, and the family (the parents and Alexander) moved to Chelyabinsk. Here, Alexander graduated from high school. He wanted to go to a military school, but didn’t pass vision test and entered the Chelyabinsk Polytechnic Institute. In his first year he was forced to learn boxing (because of frequent anti-Semitic attacks) and became a Komsomol activist.

After graduation, he was sent to Petrozavodsk Onega tractor plant, where he worked as a designer. He continued leading a very active social life, organized and led voluntary militia patrolling the streets of the city because the situation was very criminal. In the search for more satisfying work he became interested in patenting, completed appropriate courses and became a patent agent.

In 1960, Alexander married Dolly Naumovna Audleys, and had a daughter Alla in 1961. The same year G.S Altshuller published a book " “Learn how to invent"[1] . After reading this book in 1965 Selyutsky wrote a letter to Altshuller. This letter started their acquaintance by correspondence. Since then, Alexander became one of the most dedicated Altshuller’s disciples and an active promoter of the emerging new science.

They finally met in 1968 in Dzintary (near Riga), at the seminar organized by the Central Board of VOIR (state leading inventors’ and innovators’ society) that invited Altshuller and several of his associates. It was the first time that Alexander and others got a chance to work under the direct guidance of Altshuller and to learn from him. Later, in 1983, Alexander participated as one of the instructors in the seminar conducted by G.S. Altshuller in Moscow at the Institute for continuous education for chemical and petroleum industries.

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