Get the latest TRIZ News from around the world.
Click HERE to Read the Latests TRIZ News
Conference gathering - people
TRIZ Conferences
Find a conference to network with TRIZ professionals and build your skills.
Read more about TRIZ Conferences
What is TRIZ?
Learn more about TRIZ and the TRIZ community.
Learn about TRIZ

TRIZCON2011-DETROIT, the 13th anniversary event, will be the 4th time will be in Detroit, MI. The dates for this annual event is 28-29 of November. This 2-day event will provide the TRIZ world with another opportunity in 2011 to come together and meet for learning, sharing and exposing TRIZ to many new attendees. The primary Sponsor and Host of this event is General Dynamics Land Division in Sterling Height, 38500 Mound Rd., Sterling Heights, MI., a suburb of Detroit.  

This annual event brings together an array of international TRIZ experts and end-users. The first day of the Conference, is dedicated to Tutorials. Beginners & Advanced topics and innovation speakers will be presented in three tracks. The next day, the Symposium, will have Keynote Speakers and numerous papers & case studies presented on TRIZ and related innovation applications. This 2 day Conference is an opportunity for new/experienced people to get an in depth introduction to TRIZ and to meet with an international group of trainers and end-users. Even though the agenda is packed with training opportunities, there is ample time for one on one discussion between attendees.

We also expect a lot of attendance from local and regional attendees who will be seriously looking at TRIZ for the first time.  There will also be a 3rd Track each day covering Innovation from alternative points of view.

Theme: The theme this year will be "TRIZ for Innovation Today and Beyond"

Where: Courtyard Detroit Warren, located at 30190 Van Dyke Avenue, Warren, MI 48093-2366, (586) 751-5777, to be the designated hotel for Altshuller Institute for Triz Studies TRIZCON2011.

Dates: 28-29 November 2011 for Tutorials and Symposium.

Certification: 30 November will be a testing day for Associate and Practitioner certification.  Included at the Conference will be Certification testing for Associate and Practitioner  Associate requirements and fees will be posted to the AI website soon.

Designated Hotel:  Courtyard Detroit Warren, located at 30190 Van Dyke Avenue, Warren, MI  48093-2366, (586) 751-5777, to be the designated hotel for Altshuller Institute for Triz Studies TRIZCON2011.

Hotel Benefits: In consideration of the Room Night Commitment and the functions identified on the Function Information Agenda/Event Agenda, Hotel will provide Altshuller Institute for Triz Studies with the following special concessions:


  • Breakfast is included for 2 guests per room.
  • Group Rate Available 3 Days Pre/Post of Main Program Dates based on availably
  • Complimentary self-parking
  • One (1) Complimentary room night for every forty (40) revenue generating room nights.
  • Complimentary Hi-Speed Internet Access in Guestrooms


Start Date

End Date

Room Type






 The Hotel’s room rates are subject to applicable state and local taxes (currently 9.5%) in effect at the time of check out.
==> About $87.00 with tax

Hotel REGISTRATION: Please call Marriott reservations at 1 (800) 321-2211 or (586) 751-5777 on or before Friday, November 18, 2011, (the “Cut Off Date”) to make their sleeping room reservations. To get the discount and benefits, identify yourselves as part of the TRIZCON2011 group staying at the Courtyard Detroit Warren, located at 30190 Van Dyke Avenue, Warren, MI  48093-2366

All reservations must be accompanied by a first night room deposit or guaranteed with a major credit card. The Hotel will not hold any reservations unless secured by the above method.

Reservations for all guests must be received on or before Friday, November 18, 2011 (the Cutoff Date).

 Conference Fee: This year, our pricing structure has been dramatically altered -- only $450 per day or $800 for both days. "Early Bird" registration, 20% discounts are available until 1 November 2011 for those who register and pay. To claim your discount, register online, select the 2-day registration and use the CODE: EARLYB.

If you have a group of 5 or more that would like to attend TRIZCON2011, I would enjoy hearing from you. Send me an email (ai at triz dot org) for prevailing Group Discounts.

Information about the General Dynamics Land Division in Sterling Heights is available:

Keep up to date by reading the FREE monthly newsletters. Sign-up for this service on the AI homepage.

Please click HERE for a PDF version of this information.

Inside TRIZ

Case Studies From A Breakthrough Innovation

Inside TRIZ
Photo of Darrell MannMarch 2012
Darrell Mann
Case Studies From A Breakthrough Innovation
"Starting in August 2004, the Hong Kong government began sponsoring a deployment of TRIZ to a cluster of eight local companies. Over the course of the next 15 months, each company was invited to assemble a team of between 5 and 8 engineers and designers each of whom would be exposed to a series of six three-day TRIZ education and utilization sessions. The aims of the program were for each company to realize new products, patents and tangible financial benefits, and to measure the extent to which TRIZ allowed companies to accelerate their rate of innovation. This paper describes a collection of some of the success stories emerging from the program."

TRIZ Features

Alexander Selutsky

TRIZ Feature

Alexander Selyutsky - a key figure in the history of TRIZ!

Alexander Selyutsky

Selyutsky Alexander Borisovich was born April 6, 1933 to an intelligent Jewish family residing in Leningrad. During the World War II the plant where his father was working was evacuated to the Urals, and the family (the parents and Alexander) moved to Chelyabinsk. Here, Alexander graduated from high school. He wanted to go to a military school, but didn’t pass vision test and entered the Chelyabinsk Polytechnic Institute. In his first year he was forced to learn boxing (because of frequent anti-Semitic attacks) and became a Komsomol activist.

After graduation, he was sent to Petrozavodsk Onega tractor plant, where he worked as a designer. He continued leading a very active social life, organized and led voluntary militia patrolling the streets of the city because the situation was very criminal. In the search for more satisfying work he became interested in patenting, completed appropriate courses and became a patent agent.

In 1960, Alexander married Dolly Naumovna Audleys, and had a daughter Alla in 1961. The same year G.S Altshuller published a book " “Learn how to invent"[1] . After reading this book in 1965 Selyutsky wrote a letter to Altshuller. This letter started their acquaintance by correspondence. Since then, Alexander became one of the most dedicated Altshuller’s disciples and an active promoter of the emerging new science.

They finally met in 1968 in Dzintary (near Riga), at the seminar organized by the Central Board of VOIR (state leading inventors’ and innovators’ society) that invited Altshuller and several of his associates. It was the first time that Alexander and others got a chance to work under the direct guidance of Altshuller and to learn from him. Later, in 1983, Alexander participated as one of the instructors in the seminar conducted by G.S. Altshuller in Moscow at the Institute for continuous education for chemical and petroleum industries.

Read more ...