After reading Valery Kraev's year of articles giving a basic foundation for TRIZ and how it can be used for problem solving and technology planning challenges, it's a little humbling to follow such an outstanding summary. Richard Langevin, knowing of my particular interest in applying TRIZ in the organizational, business, and the "soft" business/people side of problem solving, asked if I would write a column similar to Valery's, but with a focus on these types of applications as well as share some advice and case studies. As someone who has used and is certified in several psychological assessment techniques, the people side of problem solving has always fascinated me, especially in the context of a rigorous toolkit such as TRIZ. With Valery's substantive foundation, as well as what you have learned from your own readings and problem solving, I'd like to stretch your brain a little in how you might apply these principles outside the technical problem solving arena where TRIZ is traditionally been practiced. The continuing growth of different lists of 40 principles applied to different areas, all the way from software, to chemistry and architecture demonstrates the fundamental viability of TRIZ in almost any field of endeavor.