From Strategy to Real Business Impact
Victor Fey, John Cooke
The task of turning business objectives into successful new products is one of the biggest challenges facing any manufacturing company. The innovation process behind this transformation involves several key steps: identification of high-potential opportunities, conversion of these opportunities into functional product requirements, concept generation, selection and implementation. TRIZ can effectively support and boost each of these activities. A systematic application of various TRIZ tools (as well as some other productivity-enhancement methods) to product innovation is illustrated by a story of the development of FlaviaTM – a unique and breakthrough coffee-brewing system that delivers coffee shop quality across a complete cafe menu.
Victor Fey has over 28 years’ experience in TRIZ research, training and application. TRIZ Master and Adjunct Professor of Mechanical Engineering at Wayne State University, he has successfully consulted for many Global 500 companies and conducted numerous training courses for industry and academia. His latest books include, Effective Innovation: The Development of Winning Technologies, published by ASME Press in 2004, and Innovation on Demand: New Product Development Using TRIZ, released by Cambridge University Press in 2005. He is Chairman of the Education Committee of the Altshuller Institute and Member of the R&D Council of the International TRIZ Association
John Cooke, founder of CoCatalyst Ltd., is a seasoned innovation expert with over 20 years’ experience working in senior roles for Mars Inc. During his time at Mars, John was responsible for introducing developments which helped to make the FLAVIA brand one of the fastest growing Mars brands. Since leaving Mars, John has trained and consulted across many industrial sectors, including Wind Energy, Medical Devices, Food, Paper, Rail, Automotive and Consumer Products. John has in-depth expertise in a number of key innovation practices, such as technology scouting, Open Innovation and TRIZ, and a strong track record of innovation success with a portfolio of over 50 international patents. John is particularly interested in developing powerful systematic innovation tools, such as TRIZ, and in promoting effective innovation practices.