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Biography - David Conley


David Conley received his BS of Nuclear Engineering from Texas A&M University and his Masters of Finance from the University of New Mexico. As an Air Force Officer he performed plasma physics and space nuclear propulsion research and served at Los Alamos and Brookhaven National Laboratories and on NASA’s Nuclear Safety Review Panel. His private sector experience includes Johnson and Johnson, Philips Semiconductor, and Intel Corporation. At Intel Corp. from 1995 until 2012 David held a variety of engineering and management roles and is the only person corporate wide to have ever held a Level 4 Specialist certification in the science of innovation - TRIZ. During his last five years at Intel he oversaw the organization's worldwide innovation program steering committee and was responsible for direction setting, training development and proliferation of innovation methods within Intel.

Dave ConleyCertified by the International TRIZ Association, David’s contributions to the field of systematic innovation include: technical, computing and business system problem solving, materials development, methodology training, program integration and serving on the Executive Board and Certification Committee of the US based Altshuller Institute for TRIZ Studies. Utilizing innovation methods he has solved hundreds challenging engineering problems, developed thousands of pages of training courses and manuals and trained hundreds of students. Additionally, David is one of the few pioneers worldwide in the application of TRIZ to the disciplines of business and computing systems. In January of 2012, David began focusing solely on systematic innovation consulting and now services a worldwide base of clients. Currently he is sharing his expertise with the University of New Mexico's College of Engineering where students have been tasked with incorporating TRIZ methodologies into their final design projects. David has broad international business and engineering experience and currently lives in New Mexico, USA with his wife and three sons.

More can be learned about TRIZ and David at  

Inside TRIZ

Quantifying the TRIZ Levels of Invention

Inside TRIZ


navneet bhushanQuantifying the TRIZ Levels of Invention

A tool to estimate the strength and life of a Patent

TRIZ (Theory of Inventive Problem Solving) classifies inventions into five novelty levels. At level 1 are slight modifications of the existing systems.  At level 2 are those inventions that resolve a system conflict or contradiction using usually inventive solution or inventive principle used to solve similar problems in other systems.    At level 3, the inventions change one subsystem or resolve the system conflicts in a fundamental way. At level 4, the invention gives birth to new systems using interdisciplinary approaches. The level 5 inventions are closer to a recently discovered scientific phenomenon. See article for a complete discussion.



TRIZ Features

Alexander Selutsky

TRIZ Feature

Alexander Selyutsky - a key figure in the history of TRIZ!

Alexander Selyutsky

Selyutsky Alexander Borisovich was born April 6, 1933 to an intelligent Jewish family residing in Leningrad. During the World War II the plant where his father was working was evacuated to the Urals, and the family (the parents and Alexander) moved to Chelyabinsk. Here, Alexander graduated from high school. He wanted to go to a military school, but didn’t pass vision test and entered the Chelyabinsk Polytechnic Institute. In his first year he was forced to learn boxing (because of frequent anti-Semitic attacks) and became a Komsomol activist.

After graduation, he was sent to Petrozavodsk Onega tractor plant, where he worked as a designer. He continued leading a very active social life, organized and led voluntary militia patrolling the streets of the city because the situation was very criminal. In the search for more satisfying work he became interested in patenting, completed appropriate courses and became a patent agent.

In 1960, Alexander married Dolly Naumovna Audleys, and had a daughter Alla in 1961. The same year G.S Altshuller published a book " “Learn how to invent"[1] . After reading this book in 1965 Selyutsky wrote a letter to Altshuller. This letter started their acquaintance by correspondence. Since then, Alexander became one of the most dedicated Altshuller’s disciples and an active promoter of the emerging new science.

They finally met in 1968 in Dzintary (near Riga), at the seminar organized by the Central Board of VOIR (state leading inventors’ and innovators’ society) that invited Altshuller and several of his associates. It was the first time that Alexander and others got a chance to work under the direct guidance of Altshuller and to learn from him. Later, in 1983, Alexander participated as one of the instructors in the seminar conducted by G.S. Altshuller in Moscow at the Institute for continuous education for chemical and petroleum industries.

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